Key Takeaways

• In terms of creating your own "tripwire" or low-priced front-end offer, always think about "perceived value". The higher the perceived value, the more irresistible the low-priced offer is going to be. People should be thinking "how are they able to offer this for so cheap?"
• The purpose of this offer is NOT to make money. It is to convert a prospect to a customer, get them in your funnel & make your money on back-end products & services. You should be thinking of these offers as conversion machines that increase your chances of bigger profits, which sometimes even means losing money on the front-end. Although it's not ideal, when it comes to your bottom-line, what matters is your ongoing customer value & not one-time purchases.
• If possible, be relevant & timely with your offers. Donald Trump is a big topic of conversation now. People are talking a lot about him & so creating a shirt with him on it is not only unique and desirable, but can also go viral simply because it's current & fresh.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!