This sales letter from multi-million dollar newsletter publisher, Agora Financial. reels you in with the appeal of Trump & creates a strong sense of curiosity...View More by specifically mentioning that there's something in his financial statement that holds a big investment opportunity. From there, Agora pitches the opportunity in their usual fashion, citing big public figures and companies that use the particular strategy as well as plenty of examples of ordinary people that are profiting so it makes the prospect confident that they too can be successful with it. Because their recommendations are always new & relatively unheard of, they have to do a lot of work to make sure people believe it's credible & could work, which is why their sales letters are so long. They do an excellent job of using graphs, visual aids & layman's descriptions of the opportunity so it's easy for anyone to understand. The real sale is made with the bonuses they offer based on the opportunity they pitch. However, their goal is to not just make this sale, but convert you into a long-term newsletter subscriber which is where the power of their trial comes into play.