This irresistible $1 offer for kid’s educational safari cards, ran for close to a decade and focused on parents & their desire for their kid to not only...View More
become smarter, but look smarter in front of others. The offer includes an excellent use of bonuses or “free gifts” that take focus off of the $1 and put it on all the free extras you get. The more successful & longer running ad was the first one with the smiling kid and interesting facts at the top that you get interested before you even read the pitch. Taking up the offer meant you were also going to enrolled in their $2.69 per month subscription, which is where they make their money back.