$1 Breakfast Offer from Sheraton Hotels

Key Takeaways

• A great incentive or bonus alone could make someone choose your service over another. The ads above let the photos do the talking in terms of the quality of the hotel & experience while the copy is primarily focused on incentives like breakfast, cocktails and wifi.
• In a crowded market, instead of completely focusing on beating big competitors at an overall level, think about what incentives and bonuses your customers want that others aren’t offering. Offering desirable extras will draw attention from how you compare & focus on whether your competitors are offering the same incentives as you.
• The quality of Four Points’ actual breakfast might not even be that great, but their dining room is very impressive, which is why they use it in their Facebook ads. A photo of a beautiful breakfast plate would be a good photo to test, but that’s assuming their breakfast is top notch.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!