"$1* Buys $100,00 Life Insurance."

If someone said I'll trade you $1 for $2, as small as it is, it's still an obvious choice. Less for more. Now, how about $1 for $100,000? As great as it sounds,...View More it goes against all logic and makes you skeptical. At the same time, there's a lot of curiosity to know more. Globe Life Insurance figured out how they could make a $1 for $100,000 hook actually work for them. It's a great example of utilizing numbers in a way that draws big attention, but really doesn't completely equate to what it seems. The truth is, there's a possibility of getting $100,000 worth of coverage from them & your first month will cost only $1. After that, your premium will be determined based on your age & coverage which is more than $1. In addition to their $1 for $100,000 hook, Globe Life uses these benefits over & over to describe their services: no medical exam, no waiting, buy direct.