Came across this ad for Basecamp during a search I was doing on Mixrank. Why share this little display ad? First of all, if you're not familiar with Basecamp...View More or more importantly, the company behind Basecamp, 37 Signals, I highly suggest you look them up. They are a talented team behind some of the earliest & most innovative SAAS companies (Basecamp being one of them) and are absolutely worth following http://37signals.com/. In fact, they are one of the companies we study closely and follow in our Insider's Club. Now, initially, I breezed past this ad. It looked like a testimonial ad where they were simply quoting a customer, but there is no customer & there are no quotations. Take a second look & imagine you have this ad displayed on your own site. To the visitor, who does it look like is recommending Basecamp? That's right, YOU. It could easily be perceived that the site owner is putting up the ad recommending Basecamp & we all know the power of having a site owner recommend something to their own visitors. It ran for a good 6 months several years back which is a fair amount of time to run the same ad consistently. Whether it worked or not, the idea is definitely clever & worth testing.