When it comes down to utilizing the web to help win elections, just like any other business venture, opt-ins matter. Politicians, especially Hillary Clinton send...View More
out a lot of emails, particularly when big events are happening so they can frame your view and help form your opinion amongst all the noise. One of the ways presidential candidates get email subscribers are through contest submissions. After looking through the marketing of all the different candidates, I've found that the highest value contest giveaway is a dinner or lunch with the candidate. In terms of value, nothing comes close to the opportunity to meet and spend time with the candidate you support. Make it a lunch or dinner and the perceived value is even higher. As you'll see in the ads below, several candidates have used the lunch/dinner offer, especially Hillary Clinton who's advertised the offer multiple times since she started running.
