Have you ever thought about executing your checkout via pop-up form? That's what the smart marketers at GoodUI.org are doing. Below, you'll see how a streamlined...View More checkout form pops up once you click on one of the buy buttons for their a/b testing newsletter. They split up the checkout information, asking first for your email and address and second, for your payment info. It comes across as very friction-less and quick. The other side of the argument is that it doesn't offer much supporting information at checkout & is bare bones. However, if you notice the buy buttons are surrounded by details regarding the guarantee & the credit cards accepted. Those elements may not be directly next to the checkout form, but they are presented right before the person clicks to purchase.