Below are three examples of checkout pages from master marketer Eben Pagan. Each of the checkouts is for a different major product of his & are showcased...View More
together because they use the same copy & guarantee, only slightly tweaked for the specific product being sold. As you'll notice below, the primary aim of the copy is to get consent from and the agreement of the customer before they buy, that they will put in their best effort to learn & take action on what he teaches in the program. Because a customer's satisfaction is tied into their perceived gain & results can only come from action & implementation, Eben is priming soon-to-be customers in his "Yes" copy & guarantee to actually use the program, get the results they want & end up happy with their purchase. Otherwise, the product won't do anything for them. Now, when a customer is considering a refund they are more likely to revisit the idea of whether they truly put forth their best effort or not.
