As a kid, I specifically remember my name being written out on a tooth-shaped pad & then pinned up on my dentist’s special bulletin board whenever I didn’t...View More
have a cavity. However, I never noticed or knew of my name being printed out in a newspaper as a part of a “No Cavity Club”. Upon doing research on dental advertising, I realized this is actually quite common & I think, pretty damn smart. We all know the power of having an exclusive “club”. Everyone wants to be accepted & be part of a special group. In this case, the kid & the parents are involved so they both take pride in making it in. It’s the same motivation that drives parents to slap a “Honor Roll” bumper sticker on the back of their car. Below, we have two examples of “No Cavity Club” ads. The first ad does a better job of selling the dentistry while publishing the names versus the second set of ads, but both inherently carry social proof (amount of patients) & draw attention (people may look for names they know). It’s a clever incentive & alternative to your generic dentist ad.
