Rebel Circus is fashion site with attitude. If you like copy full of foul language & aggressiveness, this example is for you. Rebel Circus gets away with...View More
their extreme language because it fits with the tone of their audience. Their typical visitors will appreciate it & likely think it's funny. It goes with their brand personality. Rebel Circus pulls out a lot of stops to make you a customer. I visited their website & documented the experience below. They start off by presenting you with an offer to enter their sweepstakes for a $2,500 shopping spree. Because it's very desirable, there's likely less thinking involved on the user's part. Once you sign-up, you're redirected to the site & a 10% offer is immediately added to the top of the site with a countdown of 30 minutes to create a sense of urgency. If you add something to your cart, but don't check out right away, they also state a time limit of 15 minutes that you have to checkout. If you leave, they followup immediately with an email reminding you to checkout & then an email the following day. Both emails discuss the discount & fear of losing out.