These heavily shared Facebook ads, which lead to posts, all have a common theme. They use a "Can You Spot This" hook for the basis of their content. In the ads,...View More
the success of this hook is heavily dependent on the photo used. The theme instantly engages people because before you even click through, you are looking at the ad's photo & playing along. Instead of simply being observed, the photos can quickly start interaction. Not only are such posts popular on the web, there are whole websites that archive specifically "Can You Spot This" posts. They're fun, addictive and tie back to the widespread popularity of "Where's Waldo?" & "I Spy". It's a theme that will never get old.
