Towards the end of 2015, Chipotle had a major dilemma on their hands. E. coli and norovirus outbreaks stemmed from one of their locations & sickened almost...View More 200 people. It was all over the news & Chipotle needed to respond in a big way. Below is a print ad Chipotle ran in the Chicago Tribune. Notice the strong focus on the "comprehensive plan of action" & the idea that they've been around for over two decades & have a great track record.