Multi-million dollar direct mail giant, North American Media Group, was founded in 1978. Their aim was simple: create affinity clubs for specific enthusiasts & recruit members via direct mail. What made their clubs different is the perk of "testing" new products for free in addition to getting a monthly newsletter & access to a community.
NAMG started with one just club, The North American Hunting Club & their promotions for it worked exceedingly well. Before long, they had a total of 12 different clubs, many of them using the same exact direct mail template with only slight tweaks. At their peak, they reached 5 million active enthusiasts & had 22 million readers. Needless to say, their model fostered massive success & although they're no longer around, their downfall was strictly a result of bad investment decisions & acquisitions.
Today, top digital marketer Ryan Deiss, has two thriving associations that are directly modeled after NAMG's clubs. The offers are identical & much of their copy is the same. In this collection, you'll find a comparison of the two as well as three original direct mail winners from NAMG in their entirety.
