Shower Dangers Sales Letter from Agora

Key Takeaways

• This sales letter is a great example of a template you could use in a variety of markets. The hook is "The [#] Hidden Dangers of Your [Something You Are Improving]". e.g. The Five Hiddens Dangers Lurking In Your Pool, The Five Hidden Dangers of Your Hair Care Products etc.
• The reason why the use of "Hidden Dangers" could be particularly compelling is because we don't like the idea of knowing that something we currently don't know about could be negatively affecting us.
• The approach is to uncover shocking dangers based on research & fact-finding in your market. You create compelling angles you can use based on your research that can be backed up with statistics & cited authorities. Once you've presented the "dangers", you present your product as the solution counteracting all of the dangers.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!