Reverse-Engineered Marketing & Copy Examples

Colon Cleanse Salesletter by Gary Halbert

swiped by Mike Schauer from ultimatecoloncleanse.com ran 2006

"The Amazing Health Secret Of The Oldest Person In The World!"

A fantastic example of storytelling from the great Gary Halbert. The target market wants to live a long life & Gary tells a story of the oldest man to ever...View More

The Amazing Health Secret Of The Oldest Person In The World!

Key Takeaways

  • Try searching for interesting stories that tie into your pitch, in this case, historical ones that have a mystique to them, as if they haven't been discovered yet & no one knows about it ("secretive")
  • Using credible facts that shock people & support your sales argument act as powerful proof for your copy. You can't deny facts, versus convincing them to trust out opinion.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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