A lead that declares a statement of fact or opinion about what might be true now or in the future. It should startle, intrigue, and tempt the reader. This indirect approach can be a strong way to get attention from more unaware prospects.
It must be something not heard or said anywhere else & could come in the form of breaking news or a bold prediction. For this to work, it's very important that you have solid proof to back up your declaration. Otherwise, this lead will fall flat on its face.
