Character-Focused Campaigns

created by Mike Schauer Mike Schauer

18Swipes

Classic
Classic

The two ads below, created by David Ogilvy, are...
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Hathaway Shirt “Yale Story” Ad by David Ogilvy
Classic
Classic

When it comes to Ogilvy's Hathaway ads, the fir...
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Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy
Classic
Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
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$1 Book Offer Ads from Zane Grey Library

Entertainment, Collectibles

Control

This lead generation ad from Gary Halbert has a...
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57 Year-Old Swimsuit Model Ad by Gary Halbert
Control

This ad from fitness guru and well-respected in...
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76 Year-Old Man Ad by Matt Furey
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76 Year-Old Man Ad by Matt Furey

Health & Wellness

Control

You may have seen Jeffry Life before. Many of t...
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69+ Year Old Man Campaign from Cenegenics
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69+ Year Old Man Campaign from Cenegenics

Health & Wellness

Control

This is the first of many self-defense ads we'l...
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Cage Fighter Ad by John Carlton
Classic
Classic

Contrary to what many think, there were popular...
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Seduction Lead-Gen Ad from Ross Jeffries
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Seduction Lead-Gen Ad from Ross Jeffries

Dating/Relationships

Classic
Classic

Legendary ad man David Ogilvy ran through 18 co...
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“The Man In The Hathaway Shirt” Ad by David Ogilvy
Classic
Classic
Classic
Classic
Control

A fantastic example of storytelling from the gr...
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Colon Cleanse Salesletter by Gary Halbert

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