Calling Out Your Prospect

created by Mike Schauer Mike Schauer
Examples of copy that call out their target audience right away, immediately filtering out unqualified prospects.

13Swipes

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I found this ad randomly and could only trace i...
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Risky Investment Ad from F.N. Clark
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Risky Investment Ad from F.N. Clark

Financial, Business Opportunity

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Although the ad below only ran once for Rolls-R...
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“To The Man Who Is Afraid” Ad from Rolls Royce
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This ad, created by ad agency BBDO, is selling ...
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10,000 Families In Next 30 Days Ad by BBDO
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Back in the 70s, car buying wasn't about flashy...
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“Thinking About Buying” Campaign from Ford Motor Company
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The Newspaper Institute of America was the pion...
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“Want to Write, But Can’t Get Started” Ad from Newspaper Institute of America
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Legendary ad man, John Caples, created the ads ...
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“Quit Work Someday” Ad by John Caples
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The ads showcased below for Alexander Hamilton ...
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“Men Who Know It All” Ad by Bruce Barton (for Alexander Hamilton Institute)

Financial publisher, Newsmax, states on their a...
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Age-Targeting from Newsmax

I noticed this ad running for several months in...
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Retirement Print Ad from AAG (American Advisors Group)
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This 1995 ad by famed copywriter Gary Halbert ...
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Better Sex Ad by Gary Halbert

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