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Long Copy

A detailed and lengthy approach to describing the product or service, its uses, benefits, features and the like versus those of competitive products. As a general rule, expensive or complex products or unique services require longer copy — since it is sometimes necessary to “educate” the prospect.

7Swipes

Control

This is the first of many self-defense ads we'l...
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Cage Fighter Ad by John Carlton
Control

It's a miracle the Swipe-Worthy team was able t...
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Original Renegade Millionaire Sales Letter from Dan Kennedy
Classic

Famous Dollar Letter by Gary Halbert

Business Opportunity, Copywriting

Tested

This salesletter was written by Frank Kern to g...
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Consulting Sales Letter from Ryan Deiss & Frank Kern
Control

This is the 2013 version of Frank's annual sale...
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Consulting Sales Letter from Frank Kern

The debate continues to heat up...
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Wake Up Productive Sales Letter from Eben Pagan
Control

A fantastic example of storytelling from the gr...
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Colon Cleanse Salesletter by Gary Halbert

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