Marketing Mistakes Landing Pages from Yodle

swiped by Mike Schauer from yodle.com ran 2008-2015

"Stop Making Costly Marketing Mistakes"

Yodle, a successful do-it-for-you local-marketing service, have run this offer since 2008. They created a guide discussing the top 5 marketing mistakes &...View More

Stop Making Costly Marketing Mistakes

Key Takeaways

  • If you're advertising mistakes to reel people in, turn those mistakes into benefits & use those benefits to sell your offer. Also, make sure you mention how your offering corrects all of the mistakes you mentioned to avoid.
  • Don't be vague with your social proof. In the bottom landing page, Yodle simply included logos of big companies towards the bottom. In the top version, they got specific & mentioned how they've helped 35,000+ businesses. The more specific you get, the more powerful the proof is. Anyone can paste logos which is why many overlook them.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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