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These visual aids break up & format the letter nicely, quickly summarizing their 3 key selling points: 1. their rates are the best (get debt-free faster) 2. It's a quick process & 3. It's an easy process.
This question basically commands a yes answer. It's silly to say that you can't take a few minutes to save money when you're reading the letter in hopes of eliminating debt.
Continuing to mention the deadline while pointing out how little time it will take to take advantage of the opportunity.
They relate to the reader immediately -- Upstart understands that "they're working hard & feel they deserve more". They're on their side & built something that can help them.
Immediately stating the offer & setting the tone. Even if you stopped here, you'd still be able to visit the site & sign-up. Note the use of "up to" -- even though you may only get $3,000, using "up to" allows the $35,000 to be mentioned on its own.
Their tagline. The power words here are "end" & "together". It signifies getting rid of something you don't want & not having to do it on your own.
A phrase that commands attention, arouses curiosity and helps get the letter opened. By not including a logo or any other information, they are leaving the recipient completely void of clues & unable to judge it further.
The bright turquoise background helps draw attention from the mostly white & grey letter.
Another mention of their tagline with "a path to get ahead financially" added above it.
The process involves uploading documents online so it only makes sense that they direct you to their website.
Focuses on "easy" as well, but also impresses with a big dollar amount & relates to the common feeling of thinking you won't qualify for a great deal.
Like the copy we saw above, "quick & easy" is also a big theme in the testimonials -- it's an appealing theme when selling anything, but it's clearly very important to their potential buyers, especially for millennials who arguably have a shorter attention span online.
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