Timed Offer from Dodocase

swiped by Mike Schauer in May 2014 from dodocase.com/

Firstly, Dodocase has a very interesting story of quick, explosive growth and if you'd like to hear more about it, check out these links: http://mixergy.com/dodocase-patrick-buckley-interview/,...View More

Timed Offer from Dodocase

Key Takeaways

  • Timers are effective at encouraging action and very simple to implement. If you need a boost in conversions, this is a good test to run. e.g. Ramit Sethi's thank you page
  • First-time visitor discounts are great for exceeding expectations, especially in pop-up form when users aren't expecting a discount at first
  • If you find your discount isn't getting noticed, try including it in a pop-up. It's the least obtrusive type of pop-up because it's generally something everyone really wants & appreciates.
  • The "generate my coupon" button is a small commitment the user is making & small commitments are proven to increase the probability of further action & commitment

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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