57 Year-Old Swimsuit Model Ad by Gary Halbert

swiped by Mike Schauer ran 2006

"Free Book By 57 Year Old Swimsuit Model Reveals A Top Secret Way To Lose Weight...Extremely Fast!"

This lead generation ad from Gary Halbert has an awesome story behind it. He was at a medical clinic & when it was time to pay for his visit, he struck up...View More

Free Book By 57 Year Old Swimsuit Model Reveals A Top Secret Way To Lose Weight...Extremely Fast!

Key Takeaways

  • There are killer ideas everywhere, but you have to be open to receiving them, no matter where you are. Like Gary, always keep your marketing radar on & open your mind to ideas in even the most unlikely of places.
  • Having a fascinating & often unbelievable character with a success story can be extremely powerful in your marketing. It grabs attention, gives the pitch believability by giving a concrete example & can make the prospect feel that "if this person can achieve this, so can I!" or "this person has experienced my struggles & it's clear they've discovered the answers I need".
  • Notice how at the end of the ad, Gary goes into detail about exactly what action they need to take next. Of course, the ordering is done by phone so a thorough explanation is needed, but overall, you should get into the habit of clearly directing prospects on exactly what they must do next. You don't want any confusion when it's time for them to buy or opt-in.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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