Social Proof from Officevibe

swiped by Mike Schauer in August 2014 from officevibe.com

Placing logos of well-known brands who featured your company or use your product have pretty much become standard practice as a marketer. Even people that couldn't...View More

Social Proof from Officevibe

Key Takeaways

  • In your language, assume the sale & demonstrate how current customers started off just like them. The headline featured above does exactly that.
  • The effectiveness of social proof is driven by believability - will people believe the proof you're showing is real?
  • This goes for associated logos as well so ask yourself, "what can I do to increase the believability of these associations?"
  • One way, as focused on in this example, is to include associated testimonials with photos & details of an actual person from one of the brands. Case studies would also be great tie-ins.
  • Another way (particularly for press logos) is to link the logo to the featured article
  • Overall, give the social proof some context - that's what the headline & testimonials in this example do

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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