Placing logos of well-known brands who featured your company or use your product have pretty much become standard practice as a marketer. Even people that couldn't...View More tell you what social proof is, follow the herd and use associated logos. Whenever this happens, it means the psychological impact it has on visitors is likely lessening, especially when big brand logos show up on sites that look scammy & out of place.
However, that doesn't diminish the fact that the use of popular association will always be powerful. It's a part of our physiology. This is exactly why I like Officevibe's use of company logos as social proof. What makes their usage different? Very simply, their headline & associated testimonials surrounding the logos give them context & make this form of social proof more believable. More than that, the headline "These companies started off with a free trial too" is stated in a way that implies you are going to start a free trial. They are assuming the sale. It's also conveying that these big companies may have been as skeptical as they are, but ended up becoming paying customers. With this one simple headline, they've turbo-charged the power of this piece of social proof.
Social Proof from Officevibe Swiped in August 2014
In your language, assume the sale & demonstrate how current customers started off just like them. The headline featured above does exactly that.
The effectiveness of social proof is driven by believability - will people believe the proof you're showing is real?
This goes for associated logos as well so ask yourself, "what can I do to increase the believability of these associations?"
One way, as focused on in this example, is to include associated testimonials with photos & details of an actual person from one of the brands. Case studies would also be great tie-ins.
Another way (particularly for press logos) is to link the logo to the featured article
Overall, give the social proof some context - that's what the headline & testimonials in this example do
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of officevibe.com below.