Fourth Revolution Sales Letter from Agora Financial

swiped by Mike Schauer in August 2015 from

This sales letter from multi-million dollar newsletter publisher, Agora Financial, is selling a risk-free trial of their newsletter driven by the appeal of bonuses...View More

Fourth Revolution Sales Letter from Agora Financial

Key Takeaways

  • Note how Agora is not selling you on their newsletter (even though that's what they want you to buy). They are selling you on one particular opportunity. Once you're sold on that opportunity, you are pitched on reports that go into detail about the opportunity. The key is to get the reports, you must subscribe to the paid newsletter.
  • Because the pitch is about the opportunity & evidence of why it's so promising, the copy feels more like a newsletter because it's so informative. The information is convincing you.
  • The less it feels like a sales pitch, the better. This is the strength of an "advertorial" for instance. It comes across as an article. In this example, it comes across as a newsletter.
  • When you make really big claims, you MUST go all out to back them up & make them completely believable. Agora does this by using real facts & statistics (often in visual form, graphs etc), citing quotes and relevant activity from big-name investors and companies, discussing their brilliant track record & citing historical events to demonstrate logical patterns.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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