Fourth Revolution Sales Letter from Agora Financial

swiped by Swipe-Worthy in August 2015 from agorafinancial.com

This sales letter from multi-million dollar newsletter publisher, Agora Financial, is selling a risk-free trial of their newsletter driven by the appeal of bonuses...View More

Fourth Revolution Sales Letter from Agora Financial

Key Takeaways

  • Note how Agora is not selling you on their newsletter (even though that's what they want you to buy). They are selling you on one particular opportunity. Once you're sold on that opportunity, you are pitched on reports that go into detail about the opportunity. The key is to get the reports, you must subscribe to the paid newsletter.
  • Because the pitch is about the opportunity & evidence of why it's so promising, the copy feels more like a newsletter because it's so informative. The information is convincing you.
  • The less it feels like a sales pitch, the better. This is the strength of an "advertorial" for instance. It comes across as an article. In this example, it comes across as a newsletter.
  • When you make really big claims, you MUST go all out to back them up & make them completely believable. Agora does this by using real facts & statistics (often in visual form, graphs etc), citing quotes and relevant activity from big-name investors and companies, discussing their brilliant track record & citing historical events to demonstrate logical patterns.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

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15 Annotations
Annotations
August 22, 2015

A soft, takeaway close - notice how "whichever approach you want to take..." is underlined. It softens the lengthy pitch they just listened to.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

The guarantee & term "risk-free" is re-enforced heavily in these paragraphs. It's a very important part of the offer.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

Piling on more last-minute bonuses to nudge the sale.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

Notice the use in the last few paragraphs of urgency language such as "start right away, and we'll send you" or "these reports can be in your hands in just minutes".

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

The idea of having an entire, highly-qualified team holds a LOT of perceived value. This is a great way of framing it.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

The first mention of the "paid" newsletter. Notice how they start with the free download and weave it in with the paid subscription.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

Implying that this should be all the proof the reader needs.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

Using big-name establishments to demonstrate proof.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

This story is very powerful because it makes the recommendations seem very human & natural. This has a lot to do with the health of on of the analysts & not just what they believe would have a huge return.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

Using his great past record as a form of proof.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

A necessary component of EVERY sales letter. Introducing the person making the pitch & why you should listen to them.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

Agora is known for using logical, easy-to-follow graphs that support their claims. It's a commonly used form of proof.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

Beginning to sell the "free report or paper". This is the main item they will focus on selling until the end when they mention the newsletter.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

A big supporting piece of info to quickly make the claims more serious & believable.. They wouldn't lie about this.

Swipe-Worthy
Swipe-Worthy The Founder
August 22, 2015

An example of using a mysterious image as the main conversion starter. The hook is completely based around the curiosity generated by the image, which shows how strong the image is.

Swipe-Worthy
Swipe-Worthy The Founder

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