This sales letter from multi-million dollar newsletter publisher, Agora Financial, is selling a risk-free trial of their newsletter driven by the appeal of bonuses...View More related to the synthetic biology investments discussed in the sales letter. As highlighted in other Agora examples on the site, Agora Financial has a formula where they base their sales letter around a promising & urgent investment opportunity. Instead of selling you on their newsletter, they are selling you on the opportunity. Because the opportunities are big, bold & dramatic, they need a lot of proof to back them up. To do this, they use real facts & statistics (often in visual form, graphs etc), cite quotes and relevant activity from big-name investors and companies, discuss their brilliant track record & cite historical events to demonstrate logical patterns. Once you are sold on the opportunity, they pitch their bonus reports which go in-depth about the opportunity in a more actionable way. To get the reports, you must subscribe to their newsletter (in this case, it's a risk-free trial). A big reason why I shared this particular sales letter is because it's use of the awesome GIF & odd image to grab your attention. It's a great example of using an intriguing image as a part of your hook strategy.
Fourth Revolution Sales Letter from Agora Financial Swiped in August 2015
Note how Agora is not selling you on their newsletter (even though that's what they want you to buy). They are selling you on one particular opportunity. Once you're sold on that opportunity, you are pitched on reports that go into detail about the opportunity. The key is to get the reports, you must subscribe to the paid newsletter.
Because the pitch is about the opportunity & evidence of why it's so promising, the copy feels more like a newsletter because it's so informative. The information is convincing you.
The less it feels like a sales pitch, the better. This is the strength of an "advertorial" for instance. It comes across as an article. In this example, it comes across as a newsletter.
When you make really big claims, you MUST go all out to back them up & make them completely believable. Agora does this by using real facts & statistics (often in visual form, graphs etc), citing quotes and relevant activity from big-name investors and companies, discussing their brilliant track record & citing historical events to demonstrate logical patterns.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of agorafinancial.com below.