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A soft, takeaway close - notice how "whichever approach you want to take..." is underlined. It softens the lengthy pitch they just listened to.
The guarantee & term "risk-free" is re-enforced heavily in these paragraphs. It's a very important part of the offer.
Notice the use in the last few paragraphs of urgency language such as "start right away, and we'll send you" or "these reports can be in your hands in just minutes".
The idea of having an entire, highly-qualified team holds a LOT of perceived value. This is a great way of framing it.
The first mention of the "paid" newsletter. Notice how they start with the free download and weave it in with the paid subscription.
This story is very powerful because it makes the recommendations seem very human & natural. This has a lot to do with the health of on of the analysts & not just what they believe would have a huge return.
A necessary component of EVERY sales letter. Introducing the person making the pitch & why you should listen to them.
Agora is known for using logical, easy-to-follow graphs that support their claims. It's a commonly used form of proof.
Beginning to sell the "free report or paper". This is the main item they will focus on selling until the end when they mention the newsletter.
A big supporting piece of info to quickly make the claims more serious & believable.. They wouldn't lie about this.
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