“Ready To Ship” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)

swiped by Mike Schauer in September 2016 from survivallife.com

The two emails below, promoting a $199.95 air rifle, were sent out by Pioneer Settler & Survival Life, affiliated companies run by well-known marketer Ryan...View More

“Ready To Ship” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)

Key Takeaways

  • A big theme Ryan Deiss likes to use in his promotional emails are products being "held for you" or "on hold for a limited time". This creates a much stronger sense of urgency than an item being "currently available". It's more personal & makes you feel like you can lose something that's "yours" even though it's not yet.
  • There's big value in selling products in a more convenient way than which they're usually sold. This is why you hear commercials all the time for car dealers that require "no credit checks". In this case, the benefit is no "background checks".

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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