The two emails below, promoting a $199.95 air rifle, were sent out by Pioneer Settler & Survival Life, affiliated companies run by well-known marketer Ryan...View More Deiss. Both emails are identical except for the the branding, photo used and one urgency-driven sentence which I point out in the annotations. The promo focuses heavily on the idea that the rifle is being "held for you" and is hinted at three times throughout the email - each time emphasizing how it will only be held for so long & that you need to "hurry" & "act fast". In addition to urgency, another big theme is how "no background checks" are needed to buy. This is also mentioned three times in the email. Even if you're a gun enthusiast & know you don't need a background check, the wording plays to our desire to be treating specially, bypass regulations, & take the "shortcut".
“Ready To Ship” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss) Swiped in September 2016
A big theme Ryan Deiss likes to use in his promotional emails are products being "held for you" or "on hold for a limited time". This creates a much stronger sense of urgency than an item being "currently available". It's more personal & makes you feel like you can lose something that's "yours" even though it's not yet.
There's big value in selling products in a more convenient way than which they're usually sold. This is why you hear commercials all the time for car dealers that require "no credit checks". In this case, the benefit is no "background checks".
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of survivallife.com below.