“Ready To Ship” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)

swiped by Swipe-Worthy in September 2016 from survivallife.com

The two emails below, promoting a $199.95 air rifle, were sent out by Pioneer Settler & Survival Life, affiliated companies run by well-known marketer Ryan...View More

“Ready To Ship” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)

Key Takeaways

  • A big theme Ryan Deiss likes to use in his promotional emails are products being "held for you" or "on hold for a limited time". This creates a much stronger sense of urgency than an item being "currently available". It's more personal & makes you feel like you can lose something that's "yours" even though it's not yet.
  • There's big value in selling products in a more convenient way than which they're usually sold. This is why you hear commercials all the time for car dealers that require "no credit checks". In this case, the benefit is no "background checks".

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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7 Annotations
Annotations
September 14, 2016

Sent 2-3 weeks later from the email on the left.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

Emphasizing ease, quickness & convenience. These traits are often not associated with buying a gun.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

Again, focusing on urgency. Notice that this sentence is missing in the email on the right.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

Using terms like "never last long", "can't hold yours past midnight" creates a sense of urgency.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

"We're all in this together" relates to the idea that those who stick together, have a better chance of survival. It's also conveying that the company has your back & is just like you.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

Both emails use a customized sign-off message related to the tone & message of the brand. "Get back to your roots" is interesting in that it's action/command-focused.

Swipe-Worthy
Swipe-Worthy The Founder
September 8, 2016

Making the rifle possessive with "your" makes it feel more like it's meant for you. "Ready to ship" signifies a quick & easy buying process & "no background check", the most powerful phrase in the subject line (hence the brackets), plays to our desire to be treated specially, bypass regulations, & take the "shortcut".

Swipe-Worthy
Swipe-Worthy The Founder

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