“Quit Work Someday” Ad by John Caples

swiped by Mike Schauer ran 1929

"To Men Who Want To Quit Work Some Day"

Legendary ad man, John Caples, created the ads below for Phoenix Mutual, a long-time client of his. The first ad was the most successful ad he created for them...View More

To Men Who Want To Quit Work Some Day

Key Takeaways

  • It's no coincidence that John's most successful ad called out his audience in the headline. It's a strategy that works when you know how to fully understand your target audience.
  • In all of the featured ads, John included the same copy from a previous ad that did well. In his book "Making Ads Pay" he specifically mentions the power of reusing parts of a successful ad in a new one so it's not like you're completely relying on new & untested messaging.
  • The photo of the man fishing played a huge part in the ad's success & should not be overlooked. The key is to include a visual that plays on the desired result & enhances the messaging even more.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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