“Quit Work Someday” Ad by John Caples

swiped by Swipe-Worthy ran 1929

"To Men Who Want To Quit Work Some Day"

Legendary ad man, John Caples, created the ads below for Phoenix Mutual, a long-time client of his. The first ad was the most successful ad he created for them...View More

To Men Who Want To Quit Work Some Day

Key Takeaways

  • It's no coincidence that John's most successful ad called out his audience in the headline. It's a strategy that works when you know how to fully understand your target audience.
  • In all of the featured ads, John included the same copy from a previous ad that did well. In his book "Making Ads Pay" he specifically mentions the power of reusing parts of a successful ad in a new one so it's not like you're completely relying on new & untested messaging.
  • The photo of the man fishing played a huge part in the ad's success & should not be overlooked. The key is to include a visual that plays on the desired result & enhances the messaging even more.

Analyst Spotlight


Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Get The Latest Swipes In Your Inbox.

  • Join the other 10,000+ savvy marketers & copywriters who get swipe updates.
  • You'll receive our special newsletter every few weeks.
  • You'll be the first to know about new site features & additions.
7 Annotations

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection


You must be logged in to collect content