Newsjacking from New York Sports Club

swiped by Mike Schauer in May 2014

New York Sports Club or more broadly, the MySportsClubs brand, in my opinion, has the best marketing & copywriting of any gym I've come across, especially...View More

Newsjacking from New York Sports Club

Key Takeaways

  • NYSC uses the power of a headline to carry their whole ad. It works because they have great headlines with humorous & relevant stories injected into them. This makes their pitch fresh & new. How can you infuse current relevant news stories into your own promotions?
  • Notice how they don't try to sell you on the gym. That's irrelevant at this point. They just want you to take action. That initial action is what counts at this stage. Are you overselling in the beginning when you don't need to?
  • These headlines have helped build a fun brand personality around NYSC. Anyone who reads New York papers is familiar with them, even if they're not a member. This especially works for them because no other gym employs the same strategy. If no one in your niche is employing this strategy, this could be an especially great advantage for you. Not to mention, it's a very fun strategy to get creative with!

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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