These two ads were run multiple times by Gary Halbert in 1990-1991 to ultimately sell a $295 package of his newsletters & some videos. The sales letter for...View More
that package is here: http://swiped.co/file/famous-dollar-letter-by-gary-halbert/ If you replied to the ad & called the phone number, Gary likely got your name & address to send his "report" which was really a sales letter pitching the $295 package. The ad is composed of bullets Gary selected from his longer ads such as his Desperate Nerd ad here: http://swiped.co/file/amazing-money-making-secrets-ad-by-gary-halbert It's a great example of taking existing copy that works for you & re-purposing it for other ads & promotions. In this case, it's clear that Gary was testing out what amount of bullets & headline converted best.
