Hathaway Eye Patch Ad by David Ogilvy

swiped by Mike Schauer ran 1951

"The man in the Hathaway shirt"

Ogilvy ran through 18 concepts for shirt-maker client Hathaway's ad campaign before deciding on Baron Wrangell & the eye patch idea. Here's an excerpt from...View More

The man in the Hathaway shirt

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Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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