“Want to Write, But Can’t Get Started” Ad from Newspaper Institute of America

swiped by Mike Schauer ran 1936-1953

"To People Who Want to Write But Can't Get Started"

The Newspaper Institute of America was the pioneer of educational writing programs that eventually lead to the Famous Writers School & most recently, American...View More

To People Who Want to Write But Can't Get Started

Key Takeaways

  • Note how authoritative "Newspaper Institute of America" sounds, like it's a serious university or institution when really, it was just a mail-order company that sent out educational writing materials. The names you use have a big impact on how people perceive you product or company.
  • Pay attention to how they tested out different testimonials over the years, mixing up genders, ages & scenarios. The power of a testimonial is not only to show proof, but to provide an example of someone who started out just like the prospect did & achieved the type of success they envision.
  • By using qualification, the institute makes people feel more special to be a part of it, while getting across that they have standards & focus on quality.

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Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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