If you don't know about Joe Polish's Genius Network, it's a $25,000 per person exclusive mastermind group comprised of some of the most well-known & successful...View More entrepreneurs who come together to connect & discuss big future goals & ideas. To be a part of it, you must make a minimum of one million dollars per year amongst other qualifications. In this promotion, Joe uses the classic third-person endorsement approach to pitch the network. As a reference, here's another example of a third-person pitch: http://swiped.co/file/third-person-sales-letter-from-jason-fladlien/ What makes this approach so powerful here is that the endorsement comes from marketing genius, Jay Abraham, who in his niche, is a very reputable & recognizable name. For those that don't recognize him, Jay spends the entire first 3 paragraphs explaining his credentials & why you should listen to what he has to say. From there, Jay uses mostly a combination of takeaway selling, qualifying & selling results with successful examples like talking about an entrepreneur who stated he will earn an extra billion dollars for several ideas he got in their meetings. For more examples of the Genius Network's marketing, check out this brochure we featured here: http://swiped.co/file/25k-group-brochure-from-joe-polish/