"Where To Connect With The Most Successful Entrepreneurs On The Planet"

Popular Dan Kennedy student & long-time marketer Joe Polish is widely known for many things like his domination in the carpet cleaning niche and his I Love...View More Marketing show, but what might be the most impressive is the amount of powerful connections he's built over the years so it makes complete sense that Joe would have one of the highest priced mastermind groups around. It's called the Genius Network or 25K Group since it costs $25,000 to become part of the network (in Joe's case, this is a selling point). Although Joe could probably ace his pitch just by mentioning that Richard Branson is a member, he put together a decent brochure that I think is a great example to model, particularly for a membership or event brochure. The first thing to take note of is the headline "Where to connect with the most successful entrepreneurs on the planet" placed on the front of the brochure. Just like in a sales letter or ad, a headline is still very important. Joe's is very intriguing & is supported with photos of popular figures on the front. Granted, Joe's got heavy players to name drop for social proof, but overall, the principle of discussing other successful members & profiling them is a smart idea. This includes testimonials, which Joe peppered in at the end. The biggest thing to take notice of is the heavy use of benefit-driven bullet points. It makes the brochure easy to take in & get the value across. Lastly, take note of the call-to-action at the end - always be closing ;-) *** Note: the kind people behind the 25K Group would like to remind you that this brochure is for educational purposes only. The display of this brochure does not constitute a license to use this content and you are not authorized to copy any portion. ***