Free Trial Conversion Strategy from Backblaze

swiped by Swipe-Worthy in May 2015 from backblaze.com

This is a different type of trial offer than the norm as it's for an application you run on your computer, but also use online. It's a very similar setup to Dropbox,...View More

Free Trial Conversion Strategy from Backblaze

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Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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3 Annotations
Annotations
May 28, 2015

I let it run out to see what would happen. Eventually, they mention you've been deleted, which if you really wanted a backup, helps drive the sale. I ended up paying the small fee to transfer files from my old computer to my new one.

Swipe-Worthy
Swipe-Worthy The Founder
May 28, 2015

Priming the trial user to buy. A buy option is already offered 3 days before.

Swipe-Worthy
Swipe-Worthy The Founder
May 28, 2015

Using a very simple, low-barrier sign-up to increase the quantity of opt-ins. The bigger the commitment, the less likely people will opt-in for a trial. The 15 days was very strategically chosen. Most large computers will not be fully backed up within a 15 day period.

Swipe-Worthy
Swipe-Worthy The Founder

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