“Quiz” Facebook Ad Campaign from The New York Times

swiped by Mike Schauer in December 2015 from nytimes.com

"Quiz: Are You Addicted To Food"

The Facebook ad below comes from The New York Times, which often tests out different content to drive people to their site. In this case, the content is a quiz...View More

Quiz: Are You Addicted To Food

Key Takeaways

  • This is a great approach to try at the beginning of your funnel. Create a quiz that is going to "reveal" something important about your target audience as that will grab their attention. Make sure the quiz is simple. Advertise it, have them take the quiz & then to get the results, they must put in their email. Now, not only do you have their contact info, you also learned a lot about them.
  • Pay special attention to how New York Times using the same headline in the ad, the post & the first paragraph of the post. The visitors' intent is to find out if they are addicted to food & that's reinforced all the way up to the actual quiz.
  • The most important part of how good your quiz is, is not how good the questions are, but how much you make the person want to find out about the result. This mean's discussing why it's important they find out before introducing the quiz.
  • Lastly, always keep your quiz simple. 7 questions or less is a good barometer.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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