Original Double Your Dating Sales Letter from Eben Pagan (David DeAngelo)

swiped by Mike Schauer from doubleyourdating.com ran 2001 - 2009

"Here Are Some of The Secrets You'll Learn Inside My Informative Book"

Here it is! The original sales letter for Double Your Dating, the book that set the dating industry on fire, changed the lives of millions of men & showed...View More

Here Are Some of The Secrets You'll Learn Inside My Informative Book

Key Takeaways

  • Follow Eben's use of bullet points - telling them what they will learn & how they will benefit, but never giving away any secrets.
  • By putting page numbers next to each bullet, he made the reader start to imagine themselves going through the pages while further demonstrating how valuable each page is. In your copy, try mentioning the module, page, section etc. of the corresponding bullet point you give.
  • Eben overwhelms the visitor with bonuses. You think you are getting just the book & he piles on more & more. Always try to include bonuses in your offer.
  • Towards the end of the letter, he starts to paint the picture of what might happen if they don't take action. This is a great strategy to save for the end of any pitch & push them over the edge.
  • The 7-day book trial was a tried & tested strategy far before the internet. Eben used it wisely to alleviate risk from buying his eBook. He required credit card credentials & I doubt he got many returns, especially for the price.
  • Lastly, remember that this was Eben's front-end product. He didn't intend to bank off of this product alone. The purpose was to attract a large audience & make a killing on the back-end.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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