$1 Stock Advice Ads from Dow Theory Forecasts

swiped by Swipe-Worthy ran 1967-1974

These $1 trial subscription ads from Dow Theory Forecasts, a company still running today that provides weekly stock recommendations and analysis, ran a lot in...View More

$1 Stock Advice Ads from Dow Theory Forecasts

Key Takeaways

  • Dow Theory Forecasts tested three different approaches for the headline of their ads. Duration (4/8 weeks) vs. amount (26 helps, advice on 650 stocks) vs. specific duration (now to certain date - more urgent). Although they tested these out quite equally, 4/8 weeks was most popular.
  • The sequence of each ad is along the lines of: for $1, you receive our newsletter for this much time, these are the features of the subscription, you also get this & this, then they mention the money back guarantee.
  • 8 Weeks & 2 months (longer periods) were popular headlines. What's great about these two headlines is that they both equate to the same time. A jam-packed 2-month trial is long enough to get used to the updates & get hooked in.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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4 Annotations
Annotations
January 26, 2016

A variation of the "8 weeks" ad featured above. The "8 weeks" version ran consistently in the early 70s whereas as this one ran consistently in 73-74

Swipe-Worthy
Swipe-Worthy The Founder
January 26, 2016

In 1973-74, they started mentioning the $16 (regular subscription price) value in the headline & 1st paragraph.

Swipe-Worthy
Swipe-Worthy The Founder
January 26, 2016

Here, the $16 value is given it's own paragraph with mention of it being less than usual.

Swipe-Worthy
Swipe-Worthy The Founder
January 26, 2016

Focusing on the duration of new advice vs. the quantity of advice as in the above ad.

Swipe-Worthy
Swipe-Worthy The Founder

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