Conversion Rate Experts is one of the leading companies in conversion optimization, especially for big corporations. Their blog provides some really awesome case...View More studies & in-depth articles. Plus, they have some cool resources you can download for free. Below, I've showcased how they've been using a footer pop-up for several years now to drive people to their squeeze page. Last year they made adjustments to that pop-up which I've highlighted below. The first image is an animated GIF that demonstrates the animation of that pop-up as you scroll.
Call-To-Action Pop-Out from Conversion Rate Experts Swiped in October 2015 Ran 2013-2015 (Now)
Having a call-to-action pop up from the footer upon scrolling is a popular strategy that the best of the best consistently use. It's not as obtrusive as a regular pop-up, yet you can't miss it as you're looking right at the page as you're scrolling.
Conversion Rate Experts made some modifications in their pop-up that included changing the title from "Free Resources" to "Free Conversion Resources". This makes sense as it more accurately describes what you're getting. Although the site is based around conversions & images of the reports imply this, the more descriptive headline still gives the offer increased clarity.
Conversion Rate Experts interestingly takes you to another page in order to opt-in after clicking the pop-up button. Normally this might seem like a lag & one two many steps. However, perhaps their audience, which is likely more corporate & professional, prefers to read more about the resources first.
Try using a chat box (they use the service hotjar.com) on your squeeze page & collect information from people who haven't opted in. This feedback could be very valuable.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of conversion-rate-experts.com below.