Free WebClass Facebook Campaign from ClickFunnels (Russell Brunson)

swiped by Swipe-Worthy in July 2015 from clickfunnels.com

ClickFunnels is a new tool on the scene that is gaining a lot of popularity for it's ease of setting up, measuring & optimizing a sales funnel. For those...View More

Free WebClass Facebook Campaign from ClickFunnels (Russell Brunson)

Key Takeaways

  • The use of the word dead & death could come across as a bit negative. ClickFunnels does a great job of offsetting that association by using cartoon drawings. This disarms people & gives the ad a touch of humor.
  • In terms of testing & variation, notice how each ad keeps the same core concept & headline, but changes the description & photo.
  • In the first ad, the description is short & focused on urgency. In the second ad, it's longer & focused on the problem and the in the third ad, it's focused on what you will learn & the benefits of that learning.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

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9 Annotations
Annotations
July 15, 2015

"Before It's TOO Late." - this is encouraging urgent action.

Swipe-Worthy
Swipe-Worthy The Founder
July 14, 2015

Everything up to this point was about the state of the industry & why websites are dead. From here on is a discussion of the solution that solves the explained problem.

Swipe-Worthy
Swipe-Worthy The Founder
July 14, 2015

Again, using the cartoon to give a humorous & disarming touch.

Swipe-Worthy
Swipe-Worthy The Founder
July 14, 2015

The same copy from the ads which makes the messaging congruent & delivers on what the user clicked through for.

Swipe-Worthy
Swipe-Worthy The Founder
July 14, 2015

The cartoon makes it humorous & disarming for such an extreme statement - "Death of".

Swipe-Worthy
Swipe-Worthy The Founder
July 14, 2015

This time, fascinating bullets are used to build curiosity.

Swipe-Worthy
Swipe-Worthy The Founder
July 14, 2015

An opener discussing the current struggle, building up to the solution which solves the problem.

Swipe-Worthy
Swipe-Worthy The Founder
July 14, 2015

This ad received a significant amount of exposure.

Swipe-Worthy
Swipe-Worthy The Founder
July 14, 2015

A popular visual strategy in the marketing niche. Show an intricate step-by-step plan to generate curiousity.

Swipe-Worthy
Swipe-Worthy The Founder

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