Free WebClass Facebook Campaign from ClickFunnels (Russell Brunson)

swiped by Mike Schauer in July 2015 from

ClickFunnels is a new tool on the scene that is gaining a lot of popularity for it's ease of setting up, measuring & optimizing a sales funnel. For those...View More

Free WebClass Facebook Campaign from ClickFunnels (Russell Brunson)

Key Takeaways

  • The use of the word dead & death could come across as a bit negative. ClickFunnels does a great job of offsetting that association by using cartoon drawings. This disarms people & gives the ad a touch of humor.
  • In terms of testing & variation, notice how each ad keeps the same core concept & headline, but changes the description & photo.
  • In the first ad, the description is short & focused on urgency. In the second ad, it's longer & focused on the problem and then in the third ad, it's focused on what you will learn & the benefits of that learning.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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