Let's face it, Xerox isn't the most exciting company. They can try to be clever & come up with more innovative advertising, but their main customers are corporations...View More & establishments that aren't wooed by a viral video as much as assurance that whatever they buy from Xerox will improve their operating costs. With that said, Xerox does a great job of using impressive statistics to attract the type of companies that would be ideal customers. They created a variety of ads showcasing different statistics & we've showcased a few below.
Stats-Driven Ad Campaigns from Xerox Swiped in February 2015
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of xerox.com below.