These ads are a classic example of using "mistakes" in your copy to reel people in & then explain how your product or service corrects them. The legendary...View More
Claude Hopkins & his agency came up with this campaign, which positioned Palmolive as the go-to shaving cream. They brilliantly mention how they corrected the mistakes other brands/competitors make. A strong statement like that instantly conveys that the product is unique & better than every other brand. They combine this powerful differentiation with a 10-day trial to alleviate risk & mentions of just how many men are already happily using Palmolive.
