“They Call Them…” Youtube Ad → VSL (for $9.99 Trial Supplement )from The Healthy Back Institute

Video Script Copy Structure

Highlighting the Phenomenon of "Bionic Boomers"

• Introduce A Unique Group or Concept (Bionic Boomers): The copy starts by establishing the existence of a group of seniors who have experienced remarkable recoveries from arthritis pain.
  • e.g. "They're called Bionic Boomers. Seniors, once riddled with debilitating arthritis pain, given a new lease on life thanks to Dr. Paris's unusual method for relieving stiff, achy joints."
• Showcase Transformational Stories: The use of Greg's story puts a face on the results of Dr. Paris's methods, emphasizing real-life impact and the return of physical activities once deemed impossible.
  • e.g. "I'll never forget when I saw Greg jumping on a trampoline. When just days before, he couldn't get out of bed and thought he was going to live the rest of his life in a wheelchair."
• Endorsement via Personal Testimony: Further testimonials boost the credibility of the method by showing multiple individuals benefiting from it, emphasizing improved quality of life and pain reduction.
  • e.g. "To my astonishment, I woke up the next morning actually thinking I was dreaming because I had no back pain. But it wasn't just Greg who was feeling brand new again."

Increasing Recognition & Mass Appeal of the Method

• Highlight Authority Figure's Popularity: The narrative emphasizes Dr. Paris's widespread recognition and validation from varied sectors, like media, celebrities, and athletes.
  • e.g. "It is really, and it didn't take long before word spread, and Dr. Paris's remarkable success stories garnered media attention as well as the attention of celebrities and professional athletes."
• Introduce the Main Culprit (The Joint Pain Protein): Dr. Paris's method stands out as it addresses a specific protein as the root cause of joint pain, differentiating it from common beliefs around arthritis causes.
  • e.g. "Most people are truly shocked to hear that a specific type of protein can be the root cause of their pain. This protein is not a protein that you eat like eggs or chicken."
• Contrast New Approach vs. Traditional Methods: The text discredits traditional methods of treatment by highlighting their temporary or surface-level impact and emphasizes addressing the root cause.
  • e.g. "The most common response I get is, "Dr. Paris, I've tried everything before, and nothing's worked." But then I quickly proved to them all of those treatments you've tried were just attempting to mask the pain."

Promoting the Solution & Call to Action

• Urgency to Address the Culprit: An emotional appeal encourages readers not to wait and to take action to address the pain-causing protein.
  • e.g. "Bottom line, if you're not ready to lose your mobility and freedom, then you have to address the joint pain protein. Because when you do, that's when life becomes fun again."
• Free Presentation Offer: The offer of a free presentation establishes trust by removing financial barriers and stresses its comprehensive and effective nature.
  • e.g. "My team of arthritis specialists and I got together to create a powerful presentation teaching you how to eliminate this joint-destroying protein, and the best part? This presentation is absolutely free."
• Urgent Call to View Presentation: A scarcity tactic is used to push viewers to watch the presentation immediately, further creating a sense of urgency.
  • e.g. "I have no control over whether or not you'll see this video again or how long we'll keep this life-changing presentation online. So click the button in the video now, and I'll see you on the other side. Thank you."