This brilliantly crafted marketing campaign was used by Verizon Wireless in 2009 to make AT&T & other significant competitors look silly in comparison...View More to their 3G network. It was so embarrassing for AT&T, they filed a lawsuit against Verizon, threatening to sue them not because the maps they were using were wrong (they were correct), but because the maps could easily trick consumers into thinking they would only get coverage in AT&T's very sparse 3G areas which wasn't true. AT&T simply had 2G coverage elsewhere whereas Verizon had a complete 3G network so their map represented their complete coverage across the country. On top of that, Verizon used the slogan "There's a Map for That" - a play off of Apple's slogan "There's An App for That." At the time, AT&T was the main service provider for iPhone.