Usually, we don't showcase companies on the site with billion dollar marketing budgets. It's not that what they do isn't effective for them. It's just that having...View More
a ridiculously large budget & a massive existing user base translates to a much different kind of marketing - usually one that's more image-driven, subtle & not direct-response. With that said, it's still worth studying different strategies from the big boys so that's what we'll check out here. iTunes & Quicktime generate hundreds of thousands if not a million plus amount of downloads per day. These are the thank you pages people see after they hit their download buttons. I think the biggest takeaway are their visuals & how they approach each page differently based on the business model. For instance, iTunes does not have a freemium model. They make money off of iTunes purchases so it makes sense that they focus on selling how great the platform is to people. Quicktime is a bit different. They have a premium version so Apple includes that upsell on their thank you page. They don't push it hard, but that's because the user experience & installation is more important for the massive amount of people that download Quicktime.
