Key Takeaways

• Are you presenting your call-to-actions when users are in a peak state? Ask yourself, when are my visitors in a peak state where they would be most likely to sign-up? For instance, do you have an opt-in form after your blog posts? If a visitor really likes one of your posts, they are in a peak state to opt-in for more information with the expectation that they will like that information just as much.
• An effective way to create compelling bullet points is to use impressive numbers. Scribd does that very effectively, demonstrating how extensive their library is & how many people downloaded their app. For example, to promote Swiped, I often mention that there are over 200 analyzed examples & close to 3,000 people subscribed.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!