Key Takeaways

• If you're trying to get people to register, you don't have to mention "register" immediately as it can bring up resistance. Like PropertyRoom did, focus on the benefit first. Instead of mentioning registration in the first slide of the pop-up, they simply stated that you can get access to police auctions on the site, which are actually already accessible to browse, but not to bid on. After opting in, you're redirected to their registration page & you've now gotten their email.
• PropertyRoom mentions in all of their promotions that their auctions start at $1. This is great for their marketing because it sounds like you can snag a really good deal, which of course is possible, but there’s a reason why they start all of their auctions off at $1. It’s very predictable based on their stats and user base that the item will sell for a suitable amount. It seems unpredictable, but it’s really not for PropertyRoom. Otherwise, they wouldn’t be in business. If you pay attention to $1 auctions on eBay as well, you’ll see that they usually reach a respectable amount. It’s just more exciting as a bidder to start at $1 and see how low it will stay.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!