The Facebook ads below are completely focused on advertising replays with theme of "missing out" on it. They come from self-help guru, John Assaraf, and well-known...View More
self-improvement/personal-growth company, Mindvalley. Mindvalley's weekly chat show, The Big Life, is also showcased, advertising replays with John Assaraf. As highlighted in the annotations & key takeaways, the ads have similar strategies & patterns that you can reference for when you advertise a replay yourself. Some of those takeaways include placing a time limitation, invoking the "fear of missing out" and using the allowed amount of copy to describe what people will learn and get out of the replay.