"You're About To Learn Secrets That Most Men Will Never Know About Women..."
Recently, the legendary Double Your Dating eBook sales letter was posted here: http://swiped.co/file/...View More
id="editable-post-name" class="">double-your-dating-sales-letter. Below, is the lead magnet Eben (David DeAngelo) was using at the time that letter ran starting in 2001 all the way to about 2009. The confirmation/pre-sell page is also included below it (although, I'm not sure of the exact year that was used). This opt-in form may look common today for many of you. The headline may seem mildly appealing, but remember, this was running in 2001, a time when you probably didn't even consider the concept of marketing online. Eben's online marketing was ahead of its time. The headline/bullet formulas & opt-in copy are still applicable today & it's worth noting that the reason why it's still applicable is because it's simply good copywriting applied to the web. Eben didn't reinvent the wheel. He used evergreen concepts & successfully applied them on the internet. This is one of those examples that should remind us that nothing is really "new" - we simply make tweaks & innovate enough to recapture attention so it seems "new". Lastly, take note of how Eben actually jumps right into the eBook sale after you opt-in. This is a ballsy move you rarely see today, but I think it's a good thing to test for a low front-end product.
