If you've never received direct mail from a televangelist, you're in for a real treat. Televangelist Peter Popoff sends out a new mail package every 1-2 weeks...View More
& they never cease to amuse me. The over-the-top messaging is always entertaining, but what honestly impresses me, on a creative level, is how in every mailing, there are little knick-knacks included (like the ones you'll see below) that are given deep spiritual meaning & symbolically used to boost response. The entire letter is focused on the included items, what they mean & what you must do with them, which usually requires sending them back with money. Think about coming up with a different item(s) every single mailing that fits within a plain envelope, has a low cost and will be the focus of the entire letter's narrative. In a strange way, Peter Popoff's mailers are a master class for creating mail packages that include meaningful items.
